Morelli Heating & Air celebrates 40 years of serving the Lowcountry > Charleston Business Journal

Family-owned company focused on customer service, expertise, new technology

Morelli Heating & Air Conditioning celebrates its 40th anniversary, but the company’s expertise in heating and air conditioning go back much farther, to 1954, the year Jim Morelli first started working for Charleston Oil Company. He helped begin the heating and air conditioning division.

“My father became one of the first experts in air conditioning in the Charleston area, Tony Morelli,president, said. “When it comes to heating and air conditioning solutions, the Morelli name goes back a long, long way.”

Tony came to work for his father at Charleston Oil in 1975. When the company’s heating and air conditioning division became available for purchase, father and son seized the opportunity to own their own business.

After Jim retired in 1992, Tony and his brother Andrew (and their sister Angela Prince, retired in 2005) took the company from a small residential service provider to a company of over 60 employees, 35 trucks, and nearly 10,000 satisfied residential and commercial customers.

Forty years later, Morelli Heating & Air Conditioning continues to be the Lowcountry’s go-to for heating and air conditioning solutions.

The secret to the company’s lasting success comes down to the basic tenants of business: experience and customer service. “ We follow the Golden Rule: treat others as you want to be treated,” Morelli said. 

Now working with third-generation customers throughout the tri-county, the idea of treating others as you want to be treated has gone a long way toward customer loyalty and referrals. 

One of Morelli Heating & Air Conditioning’s specialty areas is historic buildings and homes. They understand the importance of keeping humidity under control in older buildings and how to install duct work in a home needing central air with the least amount of disruption to the structure.

The company has worked on such historic properties as the Miles Brewton house, Nathaniel Russell house, Sword Gate house, Aiken Rhett house and South Carolina Society Hall.

In addition to historic properties and residential work, Morelli Heating & Air Conditioning has developed a specialty in medical offices, schools and churches. Each has unique needs when it comes to a heating and cooling system and the company treats each project individually.

While the concept of heating and cooling homes and businesses over the last 40 years is the same, the biggest change has come in the method. 

“Technology has grown leaps and bounds in the last five years, especially with wireless technology,” Morelli said.

One of the newest innovations are variable refrigerant flow systems, a type of system that allows for multi-zone spaces while using just one outdoor unit but with multiple indoor units. This technology, Morelli said, has been used for some time in Asia and Europe and is gaining a foothold in the United States. It’s efficient and quiet and all controlled by software. Morelli used this system in two school projects and at Northwoods Baptist Church. 

“I feel as though that technology is going to take over residential and commercial HVAC in the United States,” he said. 

So staying current and trying new products and techniques is an important part of what goes on at Morelli Heating & Air Conditioning.

“We’re staying on top of all the new technology that is coming into the heating, ventilation and air conditioning field,” Morelli said. “We are very technologically savvy here. Anything cutting edge we will try it first before we use it with our customers. If it’s good enough for me, it’s good enough for my customers.”

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