How to turn ethical beauty into a business

Jerome Powell

These three entrepreneurs turned their passion for ethical beauty—products that work with the world, rather than harm it—into successful businesses. This is how they did it. 

Our Brand New Directions series takes a look at inspiring businesswomen and how they got started setting up their own companies. We delve into the costs involved in realizing their dreams, and the brilliant achievements won through their hard work. 

SKINIRVANA founder Mary-Rose Lobo

Portrait of Mary-Rose Lobo, who has started an ethical beauty business

Mary-Rose has been shortlisted for the Natural Health Beauty Awards

(Image credit: mary-rose lobo)

Mary-Rose Lobo, 40, lives in Hove with their daughter Anaïs, six. She is the founder of SKINIRVANA, an ethical beauty oil designed to nourish, protect and hydrate skin.

The idea

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